A Winter Chamber of Wonder
Everything is perfectly still. Frost glitters on the trees and the snow casts a sparkling glow over the surrounding area. A Tyrolean winter landscape? Not quite. From July 3, 2020 onwards, the newly created "Silent Light" Chamber of Wonder at Swarovski Kristallwelten (Swarovski Crystal Worlds) will enchant visitors as it transforms into a magical winter wonderland with sub-zero temperatures and real snow falling softly from the ceiling. And this spectacular setting has been brought to life by innovative company, TechnoAlpin. The South Tyrolean company has devised a unique and tailor-made indoor snow-making solution for Swarovski Crystal Worlds where "Let it snow" can be a magical experience all year round.
Dutch designer Tord Boontje joined forces with fashion designer Alexander McQueen to create the focal point of the Chamber of Wonder, namely the "Silent Light Tree", over 15 years ago. This year, the crystal tree finally takes center-stage, as its designer originally intended, in the guise of a majestic, ice-laden tree amidst a snow-covered landscape. Previously, an indoor vision of nature was not technically feasible in this setting, but in 2018, Boontje discovered the Snow Room created by Bolzano-based company TechnoAlpin. "Snow adds another natural dimension to this room. The dual approach is really exciting: the interplay between reality and illusion, suggested by Nature? The ephemeral appeal of snow crystals is in direct contrast to Swarovski crystals, whose splendor lasts forever," muses the designer.