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TechnoAlpin celebrates a premiere in the fashion world

The Pitti Uomo in Florence – one of the most important events in the fashion scene – is once again the stage where the next winter collection of the top brands is being presented. TechnoAlpin, as a partner of Woolrich, is at this event for the first time, with its mobile SnowRoom. The American fashion label this time came up with something special for the presentation of their collection. The entire collection was presented to visitors by dancing figure skaters in the VIP area. After the presentation the visitors were able to try on a Woolrich jacket and test its function in the SnowRoom. Being able to experience the product in deep minus temperatures and in ambient snow was a completely unique product experience, because the climate inside the SnowRoom was equal to the raw outdoor condition for which the jackets are made. Woolrich is already successfully using this experience concept in its Milan Flagship Store, and further stores will soon also have the “Ice Room”, as Woolrich has called it. Central to the concept is always the customer experience when they should not only discover the product but also the world of the Woolrich brand. This innovative concept is a real magnet for visitors and an absolute highlight for this year’s edition of the Pitti.

The mobile SnowRoom can be hired for indoor and outdoor events. Inquiries can be made to indoor@technoalpin.com.