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Snow and Winter as a Shopping Experience

A SnowRoom offers new possibilities for brands engaged with snow and winter themes. The room is filled with real snow and simulates a beautiful winter ambiance. There are many ways to decorate the interior using winter-themed design and appropriate accessories, while multimedia applications transport the visitor into another world. Snow becomes a brand experience. The room is also ideal for testing winter products in an authentic atmosphere. The physical point of contact with a brand goes beyond the product, visuals, and advertising slogans, and it is possible to reach the consumer at an entirely new level. Modern concepts are built on experiential marketing and create new dimensions in brand perception and customer loyalty. A mobile SnowRoom can be temporarily installed for trade fair presentations and events.