Hotel Majestic

Italy

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Bringing the Dolomites Indoors

As part of the redesign of its wellness facilities, Hotel Majestic in Riscone, South Tyrol, has introduced a new experience built around the contrast between heat and cold. The SNOWROOM by TechnoAlpin Indoor brings real snow into the hotel, making the surrounding Alpine environment part of the wellness experience throughout the year.

Located at the foot of Kronplatz, surrounded by the Dolomites, Hotel Majestic is a family-run hotel with a strong connection to its Alpine setting. As part of an extensive renovation in 2026, the wellness area was significantly expanded. Spanning approximately 3,800 m², the facilities now include a rooftop sky pool, spacious relaxation areas and a new sauna world.

A distinctive element of the new wellness concept is the SNOWROOM by TechnoAlpin Indoor. Following a hot sauna session, it offers a gentle way to cool down at approximately –10°C. Guests can rub fresh, real snow onto their skin or simply enjoy the sensation of the crisp, cold air. The transition between heat and cold becomes a multisensory experience.

For Hotel Majestic, snow holds a meaning that goes beyond its role in the wellness area. It is part of the region's identity and shapes the landscape of the Dolomites. With the SNOWROOM, this natural element becomes part of the guest experience, regardless of the season or weather conditions.

Insights from Hotel Majestic

In the video, Rudi Rastner from Hotel Majestic explains the role of the SNOWROOM within the new wellness concept and shares why real snow holds particular significance for the hotel.

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