Woolrich

Woolrich Pitti Uomo 2020 Kollektion Woolrich Pitti Uomo 2020 Fashion Show
Snow-covered birch trunk in foreground with view into warm store area. Elegant store interior with brown Chesterfield sofas, glass display cases and mannequins under timber ceiling.

Shopping in the snow

Woolrich, the American parka manufacturer, is also bringing the SnowRoom concept to its flagship store in Milan. The success is plain to see and the collaboration with TechnoAlpin continues.

Woolrich

Snow Room entrance with glacier wall graphic and sign to test outerwear in -20°C snowstorm. Indoor snow landscape with snow-covered birches and winter forest mural in TechnoAlpin Snow Room.
Pitti Uomo Video Vorschaubild TechnoAlpin
TechnoAlpin Pitti Messe Schneeerlebnis TechnoAlpin Pitti Uomo Messe Installation
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